LinkedIn Live, Journey to Bethlehem, and TV Taglines Part 1...
From the Desk of Tai Freligh - #6
Welcome to the last newsletter of the year and the December issue in all its glory!
This is the last time you’ll see the newsletter looking like this as I am refreshing it for 2024 and scaling it back to just my own content.
The reason being that there are a million newsletters out there that aggregate social media, marketing and job hunting articles from other sources, but there’s only one me.
I’ll be featuring evergreen articles from my websites and hopefully this will inspire me to write more in the new year and push out fresh articles here!
As always, you can drop feedback in the comments and let me know what you’d like to see more of.
There’s plenty to talk about, so let’s get to it!
SOCIAL MEDIA / MARKETING
4 Types of Social Media Posts That Will Drive Engagement
Social media is an interactive space where brands and influencers share their creations with the world. One great way to capture your audience’s attention is to create an engaging online space where they can connect authentically with your brand.
These days, it’s easy for social content to get diluted or buried in the noise and activity of all the platforms. That’s why intentionally creating engaging content that starts a conversation is so important.
In this post, we’ve curated a list of 4 different types of engaging social media content that will help drive interaction and stand out to your audience.
15 Best Ways How to Get More Followers on Instagram in 2024
As algorithms and common practices change, so too does how to reach your target audience. In spite of all of the changes that have occurred in recent years regarding how Instagram works, and how brands and companies can reach their followers, there are clear, simple ways to make sure you are getting more followers, increasing engagement, and growing your social platforms. I have put together 15 of the best practices to do so below, including the types of posts that will most effectively bring in new and active followers.
CAREER ADVICE / TIPS
What is LinkedIn Live and How Can It Help Your Company?
LinkedIn recently announced some updates to LinkedIn Pages. These include the ability to stream live video. LinkedIn Live originally launched last year for individual accounts. But this is the first time it’s going to be available for Pages.
Use it on your own LinkedIn page or your company’s profile. Either way this feature has the potential to make a major impact on your company’s LinkedIn strategy.
ENTERTAINMENT
Exclusive Interview – Milo Manheim & Fiona Palomo on Journey to Bethlehem
Journey to Bethlehem is a new musical retelling of the nativity story and stars Fiona Palomo (Outer Banks, Control Z), Milo Manheim (Disney’s Zombies series, Prom Pact, School Spirits), Antonio Banderas (The Mask Of Zorro, Uncharted, Puss In Boots: The Last Wish, Indiana Jones And The Dial Of Destiny), and artists Joel Smallbone (King & Country, Priceless) and Lecrae (Good Lord, Breakthrough) and is in theaters now. I caught up with Milo and Fiona over Zoom and asked them what it was like to work together on this holiday special, how they approached working on a musical, and what they hoped people would take away from the film.
Video Corner — Milo Manheim and Fiona Palomo Chat 'Journey to Bethlehem' with Antonio Banderas and Joel Smallbone
Many thanks to Milo Manheim and Fiona Palomo for taking the time to chat about Journey to Bethlehem (as linked to in the above transcribed interview). You can watch the entire 15 minute interview on my YouTube Channel below!
Watch other interviews on my YouTube Channel and subscribe so that you don't miss any new videos!
GEN-X / 80s NOSTALGIA
TikTok Time - TV Taglines Part 1
Guess that jingle challenge! Can you name the product from the tune? Drop your guesses in the comments and tell me how many out of 12 you got right!
This video was also the second time that I have gotten over a million views on a single video. It’s currently sitting at 1.1M views, tied with my other viral video of pegged pants — also sitting at 1.1M views. Swing by my channel and mash that follow button if you love the 80s and growing up part of Generation-X!
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Merch Corner - Positively Gen-X Amazon Shop
So I did a thing and opened up an Amazon Influencer Shop. I haven’t got much there yet, but I do have a list of 12 essential Gen-X movies that you can buy on Amazon. I get a small percentage of the sale, so if you’re interested in supporting your favorite Gen-X content creator, swing by and follow the page and consider stocking up on quintessential movies from the forgotten generation.
Sharing 1980s flashbacks & unlocking Gen X memories. Los Angeles based. #GenX 📻
SUBSTACK RECOMMENDATIONS
I’d like to close each newsletter with a few people doing great work here on Substack and to recommend their newsletters. Drop comments below with your favorites and I might feature them in the next newsletter!
Lia Haberman - ICYMI newsletter (Be the marketing superstar every agency wants on their team. Subscribe for weekly creators and social media pro insights to make you better at your job.)
Rachel Karten - Link In Bio (Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.)
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I value everyone's input and feedback as I work to make this newsletter better, so please do reach out either in messages, comments or via one of the ways below.
Tai Freligh is the Chief Social Media Strategist for Life Happens In Between, a marketing agency based in Huntington Beach, California. LHIB provides consulting services for social media, marketing, branding, and content creation.
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You can connect with, like and follow Tai on his social media accounts: LinkedIn, Twitter and TikTok.